Every time Google finds your business name or number on a website, it checks whether it matches what's on your GBP and website. When the info is inconsistent — old address, wrong number, different business name spelling — Google quietly trusts you less and your rankings drop. Customers never find you in the first place.
Google checks all of these. Every one with wrong info is quietly working against your rankings. We find them, fix them, and make sure they all tell the same story.
We start with a complete audit of your current citation landscape — finding every incorrect, duplicate, or missing listing. Then we clean what's broken and build what's missing.
We find every mention of your business online — correct, incorrect, and duplicate. You see the full picture before we start.
Wrong address, old phone number, misspelled business name — we fix every inconsistency and suppress duplicate listings.
We build you into every major directory you're missing — consistently, completely, with your exact NAP and website link.
Here's something most contractors never get told: a great website is only half the game. Google also looks at what the rest of the internet says about you — where you're listed, who links to you, who's talking about you. That's called off-page authority, and it's usually the difference between the guy stuck on page two and the guy getting the calls. Here's how we build yours.
A citation is anywhere your business name, address, and phone number show up online — directories like Yelp, Angi, the BBB, Apple Maps, and dozens more. Here's why it matters: Google cross-checks all of them. If your number is different on three sites, or an old address is still floating around, Google stops trusting your info — and a business it doesn't trust doesn't rank.
We clean up every wrong or duplicate listing and build you out across the directories that actually count, all pointing to the same info. It's not flashy work, but it's foundational — you can't out-rank anyone while Google's unsure who you even are.
+ the cost of listings & data aggregators (billed at cost — typically around $1,500 for full nationwide distribution across the major aggregators)
Included in Growth & Dominate
A backlink is when another website links to yours. Think of each one as a vote of confidence in Google's eyes — the more quality sites that point to you, the more Google figures you must be legit, and the higher it ranks you. It's one of the strongest signals there is.
But here's the catch: junk links from spammy sites can actually hurt you. We don't do that. We earn real links from local and industry-relevant sites through genuine outreach — the kind that move rankings and never get you penalized. This is slow, manual, month-over-month work, and it compounds — the guy who's been building links for a year is very hard to catch.
Included in Dominate
You've seen them — "The 7 Best Roofers in Columbus," "Top 10 Plumbers Near Me." When a customer's deciding who to call, those lists carry serious weight, and they rank near the top of Google for exactly the searches your customers make. Being on one puts your name in front of ready-to-buy customers with a stranger's stamp of approval.
We get you featured on real, ranking "best of" lists for your trade and city — each one a credibility boost and a quality backlink pointing at your site. It's one of the fastest ways to look like the established name, even if you're newer than the guys you're up against.
The easiest way to get all of this working together? It's baked into our Dominate package — citations, backlinks, and authority building running every month without you thinking about it.
See the PackagesFree 15-minute call. We'll pull up your business listings on the spot and show you exactly what's wrong, what it's costing you in rankings, and what it would take to clean it up. No cost, no obligation.
Free · 15 minutes · No obligation